Here standing as a symbol of freedom, transformation, hope and beauty, the symbol “felt very fitting”, Caterina continues. The butterfly, Caterina explains, was crucial in distilling the Lil Nas X style. A soft, near-psychedelic butterfly is at the heart of the work, uniting the words Coach and Montero with bleeding characters resembling wings. This commission has resulted in the sumptuous visuals spotted across Lil Nas X’s new Montero tour merch. “That was the beginning of the relationship, we were then asked to begin creating bespoke type for the tour merch,” Caterina tells It’s Nice That. It was then that Lil Nas X’s creative director saw some of the studio’s sketches. Having been working with the fashion house for the past year (“on a larger project that will be launching soon,” Nari founder Caterina Bianchini reveals), the studio had built up a huge catalogue of work for the fashion brand, including type and illustration. If there was a lesson to be learnt from the most recent project from Studio Nari, it’s that you never know who’s going to come across your work – particularly if you’re collaborating with Coach.
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